Well, Well, Well ....
The health and fitness industry will continue to strive towards partnership with the medical wellness sector, highlighting the role it can play in the preventative healthcare agenda – but will there be a realization that one size does not fit all.
not all facilities can deliver this type of offering, and those who do wish to enter the medical arena will need to make a strong commitment to it. Health club owners will need to make a decision: are you a fitness facility or a wellness centre? If the latter, the necessary investment will come not only in the shape of time and money, but also in terms of operational priorities; staff qualifications and skillsets, as well as measurable outcomes, will be key. Those able to deliver all this may turn out to be few and far between – most probably the higher end facilities with in – house expertise and holistic wellness facilities, plus credible channels of referral already in place.
One of my friend tried to build health club in under ministry of health department of Indonesia, with its strong medical heritage, is beginning to replicate its ‘one stop shop’ model – proven in its corporate sites – in its consumer clubs, with therapists working with the fitness staff and all gym instructors have sports science degrees, providing a credible channel for exercise referral. This is a potential growth area for spas, given the breath of their wellbeing offering, provided the sector can train its fitness staff in wider health and fitness qualifications.
No comments:
Post a Comment